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‘Tis the season to cuddle inside, sipping a sumptuous cup of hot chocolate or head for the beach in hunt for much needed Vitamin D.

Whichever you opt for, there are important steps you can take to help your skin survive the holidays:

~ In the cold ~ dehydration, redness, inflammation and the occasional (or occasionally repeated) glass of bubbly, are much too common in the winter months. Taking good care of your body inside out is very important, but sometimes our skin needs a little extra help. 

We do not produce Vitamin C on our own and the one we take orally is not bioavailable in the skin.

So what to do?

It is very important to supplement Vitamin C in topical skin care.

Vitamin C is the true SuperHero of dermatology. 

It puts your collagen production in high gear, turns back time and glams up the glow in any skin type. 

But not all Vitamin C is created equal. Most types lose stability and potency when in contact with air, light, and water. 

The good news? Scientists have been working on formulating a stable solution. The absolute winner is 3-O-Ethyl ascorbic acid, followed by L-ascorbic acid 2-glucoside. 

The even better news? We used both of them in our Superhero Vitamin S Serum. 

~ In the heat ~ Did you know Vitamin C makes your sunscreen bullet-proof? Sunscreens block only 55% of the free radicals produced by UV rays.To fully protect from the UV, it is best to combine sunscreens with a topical antioxidant, such as Vitamin C. 

While Vitamin C does not absorb UV light, it neutralizes free radicals. This effect is not seen with sunscreens. 

So before you succumb to the seductive tropical rays, apply Vitamin C Serum on freshly cleansed skin, wait 60 seconds and follow up with the sunscreen of your choice.

~ The take-away ~ Vitamin C is a potent antioxidant drug and a star cosmeceutical - a cosmetic with medicinal properties. It can be used to treat and prevent photoageing (premature signs of aging due to sun exposure) and hyperpigmentation (dark patches, age-spots and sun damage).


Yours in Beauty, 


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